Next Consulting
Graphic Design

“Design is thinking made visible.”

Saul Bass

We do that, ya know.

0%
Revenue lift organizations expect from consistent brand presentation
, Lucidpress State of Brand Consistency, 2019 ↗
0%
Consumers who say brand trust is a deal breaker in purchase decisions
, Edelman Trust Barometer Special Report: In Brands We Trust?, 2019 ↗
0%
Consumers who actually trust most of the brands they buy. The gap is the opportunity.
, Edelman Trust Barometer Special Report: In Brands We Trust?, 2019 ↗
Specimen · Logo rules · Clearspace
Plate 02 · Construction
X
Clearspace unit
1X
Min. margin (all sides)
24px
Min. rendered height
1 color
Mono only · no fills
Specimen · Syne display · 400 → 800
400next
500next
600next
700next
800next

You walk away with a brand system that holds up across every medium. Not a logo in a vacuum.

What you get

01

Identity design

Logo, mark, and visual language built to hold up at every scale and on every surface.

02

Brand guidelines

A single source of truth your team and vendors can follow without asking you every time.

03

Type system

Display, body, and functional typefaces chosen for hierarchy, readability, and brand voice.

04

Color system

Primary, secondary, and functional palettes with accessible contrast ratios and usage rules.

05

Collateral & specimens

Real-world applications across print, digital, and signage. They prove the system works before you ship it.

Selected brand work

Mock: Sam Boswell Sam Boswell brand system
Preview
Sam Boswell brand system
Sam Boswell
Identity · Guidelines
Mock: Red Hawks Red Hawks identity
Preview
Red Hawks identity
Red Hawks
Identity · Sports
Mock: Jurassic Park Jurassic Park brand exploration
Preview
Jurassic Park brand exploration
Jurassic Park
Brand · Exploration
Mock: Trade-Up Trade-Up identity
Preview
Trade-Up identity
Trade-Up
Identity · Automotive
Mock: Valley Luxury Transport Valley Luxury Transport brand
Preview
Valley Luxury Transport brand
Valley Luxury Transport
Brand · Luxury
Mock: Driveonix Driveonix identity
Preview
Driveonix identity
Driveonix
Identity · Platform

Process

01

I. Intake

We inventory every existing brand asset, flag inconsistencies, and map what customers actually see today.

02

II. Strategy

Positioning, competitive landscape, and brand personality defined before a mark is drawn.

03

III. Design

Identity exploration, refinement, and sign-off on every element of the visual system.

04

IV. Systematize

Guidelines, templates, and specimens packaged so the system scales without your oversight.

Start your project

Let's build a brand that actually holds up.

Tell us about your business and what you want the brand to do. We'll reach out by email or SMS within one business day.

We’ll reach out within one business day via email or SMS.

Not a fit for this service? Tell us what you’re working on →