Every phase has a price tag. You stop whenever.
The agency industry runs on “contact us for pricing.” That phrase is the number-one trust-killer in home-service marketing, and the number-one reason contractors get burned. So we publish the range that matters directly on the site: Phase 1, the website that anchors the whole system. Phase 2 and Phase 3 are custom-scoped because the right scope depends on what your operations actually look like.
Every phase has a price tag. You stop whenever.
No “contact us for pricing.” No retainer theater. You own the code, the data, and the domain the day Phase 1 ships.
Phase 1 · Foundation
$5,000 – $15,000
Website + brand system. The website is the anchor, brand stacks on top. You own the code, the DB, the domain.
Phase 2 · Automation
Custom scope
Lead-to-revenue plumbing. Integrated with Phase 1, not a bolt-on.
Phase 3 · Scale
Custom scope
Ongoing architecture. Stop whenever. You keep everything.
Custom site build.
Up to a dozen unique page templates, designed and developed from scratch against your customer journey. No WordPress themes.
Brand system.
Logo audit or rebuild, type system, color tokens, document templates, social kit. Delivered as editable source files.
Performance baseline.
Mobile PageSpeed ≥ 90. LCP under 2.5 seconds. Fully indexed structured data. Analytics wired before launch.
Ownership handoff.
Source repo, hosting account, domain settings, and every vendor login handed to you when Phase 1 ships.
30 days post-launch.
Bug fixes, small copy changes, and performance tuning free of charge for the first 30 days after go-live.
$5,000, Floor
Single-industry home-service site.
Six to ten pages, one service vertical, lead form wired straight into your inbox, existing brand kept and tightened. Launch inside six weeks.
$15,000, Ceiling
Multi-trade operating-system site + full brand rebuild.
Twelve-plus pages, multiple service verticals, full brand system from logo to document templates, CRM integration with lead capture wired in, structured-data SEO, conversion analytics, and page-speed tuning. Launch inside ten to twelve weeks.
Third-party subscriptions run under your own accounts , hosting, email sending, CRM seats, analytics, ad budgets. We tell you every line item before you sign. We never mark them up, and we never bundle them into our invoice to make it look like we’re cheaper than we are. Expect $60–$200/month in platform fees depending on traffic and feature mix.
What's the payment schedule?
50% to kick off, 50% at launch. Milestones spelled out in the signed proposal. No surprise invoices, no scope-creep billing.
Can I stop between phases?
Yes. Phases are bought in order but never as a bundle. When Phase 1 ships, you decide whether to engage Phase 2. You keep everything delivered to date.
What if I already have a website?
We'll audit it first. If it's structurally sound, Phase 1 becomes a targeted rebuild of the pages that leak revenue. If it's built on sand, we rebuild. Audit is free via the Diagnostic.
Do you require a retainer?
No. Retainers are how agencies make bad work survive. Scale is ongoing by choice, priced monthly, cancellable any time.
What does 'you own everything' actually mean?
Code lives in a repo under your GitHub. Hosting, domain, DNS, analytics accounts are registered in your name. Design files are handed over in editable form. You could fire us and hire someone else tomorrow and lose nothing.
Why isn't Automation priced the same way?
Because the scope depends entirely on what your current operations look like. We quote it after one conversation, usually the same call that kicks off Phase 1.